International Market Research Translation Specialists

Case studies

Survey topic: IT software product usage
Target audience: software resellers in Western Europe, Latin American and the Far East (11 languages in total)
Length of survey: 15 minutes
Turnaround time: 5 working days from receipt of Excel scripted questionnaire to delivery of all translations
Challenges: retaining html coding, maintaining dialogue with translators. When a survey is conducted over a large number of countries, it is vital that all information be shared between the translators. For this project, we were careful to communicate the study goals to translators, and keep them abreast of issues encountered by other translators which may assist them in the translation process.

Survey topic: Olympic Games perception and awareness
Target audience: members of the public across 11 countries spanning Western Europe, North America, Latin America and the Far East
Length of survey: 4 waves, 10-15 minutes per wave, received over the course of 2 weeks
Turnaround time: each wave completed within 5 working days from receipt of ConfirmIT links to completion of translations
Challenges: working in ConfirmIT, tight timings and maintaining quality and terminology consistency between waves. ConfirmIT presents a number of challenges for translators and can slow the translation process down considerably. Our job is to ensure that these issues do not affect the quality and timings of the translation. We achieve this by providing comprehensive guidelines for working in ConfirmIT and support when issues are encountered. We also request Word extractions of the translations from ConfirmIT from the client to assist in the translation checking process. On this occasion, we conducted additional spot checks of the translations to monitor the quality of our translators' work. These aspects were built into the project timings so the survey was able to be launched on time.

Survey topic: chronic kidney disease survey, including product profile
Target audience: nephrologists in France, Germany, Spain and Italy
Length of survey: 20 minutes
Turnaround time: 4 working days from receipt of Word files to delivery of completed translations
Challenges: technical terminology and timings. The particularly technical nature of this text meant that we had to be particularly careful when selecting translators. For this type of project, we only work with experienced medical translators who have extensive experience of translating and researching new medical techniques and products. This must be balanced with the ability to write clearly and concisely in their own language to ensure the aims of the survey are not compromised by technical jargon. The availability of such qualified translators is obviously restricted so advance warning of the project was invaluable in ensuring the timelines could be met.
***
To find out more about the kinds of projects we regularly work on, give us a call on 01727 862722 or e-mail us at info@tlf-researchtranslation.co.uk.